Day 15 of 30 of Marijuana Startups. Today’s startup recently hit the media by surprise and rightfully so. Any company that has Snoop Dogg affiliated with it would definitely get attention from all media outlets. Leafs by Snoop (or LBS) was exclusively announced on Merry Jane and its Snoop’s brand new line of cannabis products.
So why write about LBS if its gotten significant amount of media attention? One, it’s a startup and two, it is really the first significant real push to establish a line of cannabis products. I’ve been passively looking for the potential “Newports, Marlboro, or Camels” of the cannabis industry and I believe Snoop’s plan for LBS is to establish itself as such a brand. See the promotional video below.
All chosen by the Dogg himself, LBS will include eight different strains of flower: one high-CBD strain, four indica dominant hybrids, and three sativa-dominant hybrids. They will be sold in three sizes: 1/8 oz, 1/4 oz, and 1 oz. Currently you can only purchase LBS from LivWell, Colorado’s medical and recreational marijuana dispensaries.
Leafs By Snoop also has a line of edibles known as “Dogg Treats” and will include Fruit Chews, Peanut Butter Gems, Drops, Gummies, and a line of chocolate bars in six different flavors.
As I mentioned above, LBS hit the media by surprise and thats because it was announced at a private party hosted in Denver. See the recap video below.